ORGANIC CONTENT EXAMPLE:
Organic promotional video for a counseling practice
How to Win Website Traffic
Case studies show that conversion rate optimization (percentage # of visitors who actually buy) directly depends on the site usability for mobile devices.
Potential customers browsing Facebook, Instagram, TikTok, Twitter, Pinterest, Linkedin, etc., via mobile apps are ready to open websites or online store links with a design they're familiar with that's optimized for search (LA & Portland, ME in my area) on customer designed brand accounts.
I’ll deliver for mobile users the same cutting-edge experience as pc users for your online store, services, and appointment scheduling. app.
Outstanding custom website design helps you make a lasting impression.
CONTENT IS KING
Content production starts & ends with SEO
Not showing visitors the information they are searching for loses them as potential customers and lowers your Google ranking.
CONTENT IS WHY THEY STAY
Enticing the visitor to click "buy now" is a sale and a "learn more" click is a conversion step toward the sale.
CONVERSION IS THE GOAL
Conversions happen when you appear in search and engage with content that moves the visitor forward through the process of becoming a customer.
BUYER JOURNEY IS THE PROCESS
The front-of-house design for user experience, and a narrative encouraging the buyer's journey because it's relateable.
CONTENT STRATEGY CATEGORIES
01 • WEBSITE
On-page text, images, graphics, video
02 • SOCIAL
Tagged based on SEO strategy and trends
03 • ORGANIC
Show visitors what they're searching for & make it shareable
Platforms for your customer buyer journey touch-points and their optimization.
05 • STRUCTURE
Structuring headers and sections to organize your content will make it easier to read, increase ranking opportunities, and make the content more readable for buyers.
04 • ADVERTISING
Content strategy for the 4.62 billion social media users worldwide averaging over 2 hours a day on social media platforms.
Unpaid media earns its value by being discovered and shared without any paid advertising supporting it. Below is an organic professional services teaser video that has accumulated 1.2M+ views and over 10M impressions
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