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MIKE McCREADY
1. Analysis
> SEO
> Content Assets
> Buy/Sell Process
2. Strategy
> Vision
> Values
> Voice
3. Implementation
> Messaging
> Distribution
> Response
4. Optimization
> Realign
> Refresh
> ROI
VISION
Purpose
Goals
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VALUES
Foundation
Message Alignment
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VOICE
Audience
Emotional Empathy
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STRATEGY
Current Situation
How do customers find you?
Distribution Platforms
Technical Audit
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SEO
Audit
Benchmarks
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Content
Existing
Pipeline
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ANALYSIS
LIQUOR
CAFE
FASHION
Campain
Distribution
Monitoring
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Platforms
Web
Social
Traditional
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Content
Organic
Paid
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IMPLMENTATION
Performance
Metrics
Reporting
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Data
Analytics
Data Studio
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ROI
Fixed
Variable
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OPTIMIZATION
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