MIKE McCREADY

BRAND

CONNECTING WITH CUSTOMERS

1. Analysis

> SEO
> Content Assets
> Buy/Sell Process

2. Strategy

> Vision
> Values 

> Voice

3. Implementation

> Messaging
> Distribution
> Response

4. Optimization

> Realign
> Refresh
> ROI

VISION

Purpose

Goals

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VALUES

Foundation

Message Alignment

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VOICE

Audience

Emotional Empathy

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STRATEGY

Current Situation

How do customers find you?

Distribution Platforms

Technical Audit

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SEO

Audit

Benchmarks

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Content

Existing

Pipeline

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ANALYSIS

LYTT • RESEARCH • CONTENT • EXPERIENTIAL

LIQUOR

ADVERTISING • SOCIAL • CONTENT • WEB

CAFE

FASHION

Campain

Distribution

Monitoring

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Platforms

Web

Social

Traditional

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Content

Organic

Paid

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IMPLMENTATION

Performance

Metrics

Reporting

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Data

Analytics

Data Studio

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ROI

Fixed

Variable

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OPTIMIZATION